Zoomlion special aircraft sales drive the new economic growth of Huji
Guide: at present, we are trying to shorten the design and production cycle of special aircraft products to meet the growing market demand and obtain higher economic benefits for enterprises. This is what Chen Tiejian, general manager of Huji business department, said when talking about the current work focus of Huji. Before the restructuring of Huji, the production of special aircraft was
"at present, we are trying to shorten the design and production cycle of special aircraft products to meet the increasing market demand for establishing a market-oriented assessment mechanism and obtain higher economic benefits for enterprises." This is what Chen Tiejian, general manager of Huji business department, said when talking about the current work focus of Huji. However, before the restructuring of Huji, the production of special aircraft has been ignored by enterprises due to complex design, long production cycle and other reasons
special machine, that is, special machine tool, refers to the machine tool specially designed and produced for users according to their needs. Compared with general machine tools, special machine tools are generally larger in volume and wider in sawing range. There are few manufacturers that can produce special machine tools in China. As a leading enterprise in the national sawing machine industry, Huji has been engaged in the design, development and production of special machines. Although the technical strength accumulated over the years and the production scale formed make Huji have obvious advantages over other enterprises in the special machine project, and the profit space of the special machine is dozens of times that of the general machine tool, President Chen revealed that due to the single pertinence of the special machine customer, the design requirements of the special machine are more complex than the general machine tool, and the production cycle is also much higher than the general machine tool, so Huji is not willing to spend too much manpower Material resources and time are invested in the development of special aircraft projects
at the end of 2002, after comprehensively changing the nature of the enterprise, Hu machinery division began to try new business strategies and put improving economic benefits in the first place. President Chen said that after the enterprise restructuring, in the face of fierce market competition and the annual business indicators issued by Zoomlion headquarters, Hu machinery division proposed the development goal of "catching up with and surpassing the world's advanced level, winning the rare maximum pull opportunity to reach before setting Pb as the material is broken, stabilizing existing products, striving for large-scale production, and actively looking for new projects and entering new fields". In the face of large profit margins and challenging sales of special aircraft, Huji business department has made clear the key points. Increase sales efforts, and adopt fixed-point management and special personnel to be responsible for all demand information. At the same time, we should actively study and explore more scientific production and management methods to shorten the design, development and production process of special aircraft products. Increasing the sales of special planes can not only make more profits for enterprises, but also have long-term market strategic significance. Pingxiaojun, deputy general manager of the sales company of Huji business division, believes that the production of special aircraft requires enterprises to have strong technical force and a certain production scale. We can gradually crowd out a number of small machine tool enterprises by seizing the market share of special aircraft, such as auto hoses, air ducts, diaphragms, rollers and vibration damping equipment for laser printers. At the same time, by constantly developing new types of special aircraft, we may also open up more new processing fields
it is reported that at present, the sales revenue of special machines of Huzhou machinery division accounts for 13% of the sales revenue of machine tools. President Chen hopes that the sales of special aircraft will account for 20% - 30% in 2004
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